Voodoo Chocolate

AUBURN UNIVERSITY //
Branding & Illustration
2013

Voodoo Chocolate is a chocolate company concept that specializes in dark chocolate with an occult twist. Each flavor is inspired by classic horror and mystic imagery, translated into fresh and flavorful illustrations specific to each type of chocolate. For example, the Berried Bones flavor dawns ghoulish iconography such as skulls, bones, and coffins, while the Cherry Charm flavor is covered in vampiric candles, bats, and blood drops. By blending bright colors and playful imagery with a dark theme, Voodoo Chocolate is just sweet enough for anyone's taste.