Heavenly Well is a wellness center with a focus on healing. The symbol of the “well” as a place of healing, as well as the name, was something very meaningful to them, so I worked to simplify it in a way that would be approachable, friendly, calming, and full of breathing room, while still keeping all necessary elements in place. I also created a system in which the brand elements could be broken apart and placed together in different configurations for different use scenarios.
The logo mark itself is a simplified, stylized, arial view of a well that takes on the form of a badge. The type is a modified version of Interstate with rounded terminals, and a rounded crossbar within the letter “A”, to both give the sense of approachability and echo the smooth curvature of a water droplet.
This project is continually being updated.