The logo itself is a blend of three alchemical symbols: clay, moon, and fire, each representing different parts of the creative process.
 Clay represents the act of creation, as well as the significance of form.
 The moon represents the mental aspect of the creative process: creativity, mystery, and intuition.
 Lastly, fire represents rebirth and purification: the refinement process.
 The business cards feature rounded corners, reminiscent of tarot cards, and black foil printing on black duplex paper.
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