An Eye for an Eye

Ad Campaign

An Eye for an Eye — The Price of Beauty is a campaign concept that aims to educate its audience on the harsh realities of animal testing within the cosmetics industry. By juxtaposing a clean and feminine aesthetic with grotesque facts and statistics, An Eye for an Eye calls attention to the idea that there is more than lies on the surface when it comes to beauty products. 

An Eye for an Eye — The Price of Beauty was a Semi-Finalist project in the 2014 Adobe Design Achievement Awards.